marketing to young adults by delivering value via mobile technology

bowden2bowden blog


Brands are starting to realize that their key target market for technology, consumer packaged goods, and retail lie with millennials. This is the young adult market aged 18 through 24. Brands realize that the way to connect to them is by using interesting and value added content, contributing to the greater good, and being aware of delivering this content via mobile networks. Millennials are not the typical shoppers or typical to market to.

Deliver Value

First, brands must realize that when marketing to the youth, they need to market fresh ideas that offer them value. This information must be easily accessible, such as on mobile networks and social media sites.

Millennials are not looking to be pampered or treated like children. Many are young professionals. Although you are targeting them to make a purchase, they do not want to be treated as such. They want to be valuable.

So brands…

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